How to use the UTM Campaign URL Builder
- Enter your landing page URL.
- Fill source, medium and campaign.
- Copy the generated URL.
About this tool
UTM parameters tell your analytics where a visitor came from. Without them, traffic from newsletters, social posts and partner links lands in “direct” or “referral” buckets and you can't tell which campaign actually worked.
| Parameter | Use for | Example |
|---|---|---|
| utm_source | Who sent the traffic | newsletter, linkedin |
| utm_medium | Channel type | email, social, cpc |
| utm_campaign | The initiative | fall_launch |
| utm_content | Which link/creative | header_button |
Consistency matters more than cleverness: analytics treats “Email” and “email” as different mediums. The lowercase option enforces one convention.
Frequently asked questions
Should I use UTMs on internal links?
No — that overwrites the visitor's original source and corrupts your data.
Are UTMs case-sensitive?
Yes, in most analytics tools. Stick to lowercase.